Social media marketing is a process where efforts are artificial to gain website traffic substitute attention beside the help regarding different social media sites. The social media marketing programs try to create satiate that can attract attention and in turn encourage readers to share them with their different social networks. A corporate message spread from one user to another besides a chain forms as the message comes from a trusted, third party source. As a result, marketing driven by decree of mouth is formed that results in earned media rather than compensated media.
< href="http://en.wikipedia.org/wiki/Social_media">Social media are a kind of platforms that are easily accessible. Aggravate in letter for organizations strengthens brand awareness resulting in brand awareness. Furthermore, social media act as an bargain platform that is used by different organizations for the purpose of implementing marketing campaigns.
Social media networking websites provide individuals a platform where they can interact with one another and put up relationships. When companies join and use these social sites, the consumers receptacle interact with them easily. The interaction between them, however, gives a personal touch to the users due to their previous experience with the social networking websites. These social networking sites provide the facility of reposting the talk actually made by the product that is promoted. However, by repeating the message, all users are able to see the messages, resulting in reaching more people. The social networking sites act as word of mouth. As information about the product is put on these sites and is repeated de novo and again, results in more dealings creating awareness about the brand and the company. In fact, these networking sites enfold huge information approximately the product as well as services in which the prospective customers wish be interested. On the other hand; the marketers can easily find the buying signals which may include content that is shared by the people and question that are posted by different people. The marketers can understand the buying signals and may help the sales people so that they can target the prospect clients.
With fast changing technologies, now there are mobile phones that have the talent of social networking. Any ontogenetic having access to social networking sites on mobile phones may get notification as soon as each event take place. This instant connection to networking sites implies that products besides as well as companies may remind as well as update followers about their importance, uses and capabilities. As mobile phones are connected to networking sites, advertisements will always appear. Now there are gobs companies that put QR codes along with products therefore that any individual may access the online services or company website with their mobile phones.
There are now so many networking sites like twitter, face book, google plus, foursquare, Instagram, blogs, yelp, linked In, you tube, delicious and dig.
All these sites provide a platform where marketers are able to promote their websites as these have the ability to share links. Therefore, either company that wants to build their image and want to retain customers want seek the help of the social networking sites.